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Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience.

When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media are sprouting at an astonishing pace.SocialSocial media has now taken over from traditional search. Why has this happened? Let me explain. In today’s market, people are exposed to more and more scams and are wary of being ripped off. TRUST is the new currency of the market. Product and service reviews on social media are generally unbiased and more people are relying on these, rather than testimonials on a business website, which always present a rosy picture. So that’s where your prospects go first.A survey done by Hubspot among 3,300 participants from 128 countries including Australia revealed conversion rates for leads through social media are 13% higher than the average conversion rate using traditional media and double that of telemarketing, trade shows and direct mail. The survey also found that 85% of fans of a particular brand recommended the brand to others. Further, around 46% of online users rely on social media when researching products or services they consider buying.LocalIf you target the local area (i.e. your target market) whether through a store or online, you need to optimise your visibility in the local area. This means you should ensure your website is optimised for local search. One of the first steps you can take is to claim your Google Places page. This is a static page, you should integrate with your website as businesses with a Google Places page rank higher for local search than those which don’t.MobileThe introduction of smartphones and tablets has completely changed the search habits of people. It has allowed them to go from being stuck behind their desks on a computer to conducting searches on the go, using mobile devices. According to comScore, in June 2013, 55% of time spent searching online for retail products was on mobile devices. Of this, smartphones account for 44% of retail search minutes while tablets accounted for 11%. What this means for you is that you have to ensure that your blog, website and other landing pages are optimised mobile devices.Each of these three elements needs to be integrated into your digital marketing strategy if you want to be found easily and quickly when prospects search for your business.Management – Your Digital Marketing CampaignNow you know the important elements which need to be integrated into your digital marketing strategy, your next step is to manage the campaign successfully.I strongly advocate a strategic approach to setting up your digital marketing campaign. Many business owners try one tactic like marketing on Facebook and hop around trying different digital media platforms, without success. What’s required is an integrated structure and it all begins with clearly stated goals. These will be unique for your organisation and will dictate your media choices. For instance as a general rule, LinkedIn is the preferred media for Business to Business (B2B), whereas Facebook is preferable for Business to Consumer (B2C). With a strategy in place it’s easier to plan and implement a campaign. The campaign can be monitored using automation tools to determine whether objectives are being met and the corrective action to be taken if they aren’t met.Process – Keys to Getting Your Digital Media Campaign RightAt this stage you’re probably wondering what the keys to a great Digital Marketing campaign are. There are a few key areas you need to focus on.Customer Touch Points: How are your prospects and clients experiencing your products and services online? Is it through your landing page, digital media channels, emails or any other means? How often are you interacting with them? Are you finding a good middle ground so you don’t overwhelm them with content or do the opposite and rarely interact so they forget who you are?Keywords: Target keywords your prospects are using in search engines and use these in titles for blog posts, in twitter, Google+ and Facebook posts and in other content you provide so you can be easily found when prospects and clients look for products you sell or services you provide.Timing: It’s no use posting great content which nobody looks at because they are asleep or are having lunch. Post your content on social media sites at different times of the day to test what works best for you by monitoring the likes and shares for each.Trends: Everyone wants to keep abreast of the latest products, services and techniques in their area of interest. Focus on trending topics and you will never find yourself stuck with deciding what content to share.Activity – Soothing Away the PainWhile you may have the greatest products or services on offer, all your prospect or clients wants to know is how these will help in solving a problem or meeting a want quickly and effectively. Most people search online to find information to help ease their pain or for a product which will give them immense pleasure.When offering products or services, tailor them in a way that is designed to solve specific problems your target market may be facing or towards helping them fulfill an immediate need.Communication – To Attract AttentionSo how do you communicate with your prospects or clients to get their undivided attention? This may require a shift in your mindset, but if you want to succeed with your digital marketing strategy you need to focus your communication on the prospect or client. Use more “you” words than “we” words in your social media posts, websites, videos and sales material. A conversational tone-of-voice as I’m using in this article works far better than the formal language you see in a corporate brochure.Remember, your prospects consume information in different ways depending on their orientation. Some are visually oriented and prefer watching videos over reading text, while the auditory do exactly the opposite, preferring to read. The kinesthetic among your target audience are feeling oriented, so use words such as “feel”, “touched”, “put a finger on” when you write content.Targeting – For ProfitBefore preparing content for your website, blogs, videos and social media posts clearly identify your target. Think about the person you want to reach and tailor your communication accordingly. The more specific you are with your targeting, the higher will be the likelihood of your communication being consumed.Who should you target? The obvious answer would be prospects and clients. This is true when preparing content for your website. However, when posting content on social media sites, think of the broader picture and include your suppliers, team members, investors and at times even your competitors. Who knows, your competitors could become your joint venture partner one day and together you could dominate your niche.In conclusion, I hope you have found my above I.M.P.A.C.T. points trigger you to review and will stop for a moment to contemplate what I’ve just revealed before your next move. Does your business have the power to IMPACT the Digital Landscape, or do you need to make some changes so you can quickly get back on track and watch your results accelerate? If change is what you need, don’t wait. Get onto it straightaway and watch your business profits accelerate.