The myth of making money online fast.We’ve all seen the ads, promising us we can start making hundreds, or even thousands of dollars online within the next few days, if we buy this or that (usually quite expensive) program.Secretly, we probably all wish that would be possible! After all, it would be like winning the big jackpot!Let me be clear about this from the start: most of these ads are frauds.Unless you already have vast online resources, or a vast knowledge and experience in the online marketing world, there’s no way you will be making hundreds of dollars a day online (regularly) in just a few days, or even weeks.Building any kind of business from scratch, online or offline, takes time, experience, and in the case of an online business, many different skills. Skills which most people have to start learning at the moment they decide they want to make money online.RelativityMost, if not all of these ads, play with the relativity of words such as “fast” and “quick”. Words like fast and quick only get true meaning when used in a comparative context.When you compare the evolution of most real world businesses with that of online businesses, one could indeed conclude that certain online businesses start making money much faster than real world businesses. Especially when you consider that in most cases, brick and mortar businesses require loans to start-up. Loans which must be paid off before you start making any real money for yourself!In most cases, it will take a few years before an offline business will be generating some serious money.With an online business, this can indeed be much faster. That is, if you know what you’re doing!What they don’t tell youIn all honesty, I must say that some of the ads and programs out there do have some validity in that they actually do give you the opportunity to start making money in a relatively short time.However, apart from the relativity aspect, there are usually also a few things they don’t tell you in the ads.First of all, like in virtually all kinds of businesses, money means speed. If you can spend $1000 a month or more, on top of what you paid for the program, you will start making money online much faster than someone who can only spend $100 a month.After all, most forms of effective marketing and outsourcing cost money, which is not included in the original fee you paid for the program. The more you can spend, the faster you’ll have results.Secondly, creating any kind of business takes time and effort. No matter how much money you pay for any kind of online business program, it will not work if YOU don’t put in the work!In this case, putting in the work usually means learning the necessary skills first, after which you can really start working to make money online.These things take time, and if you already have a full time job, your available time is limited and it will probably take you many months before you see any financial result at all, unless you have tons of money to spend.At the other hand, if you don’t have a job and not much of a social life, you could be spending 60 to 80 hours a week on learning the necessary skills and developing your online business model, in which case you have a realistic chance of starting to make money online within 2 or 3 months.At this point, your choice of business model will become extremely important, because it is this choice which will determine how much money you’ll be making and how fast you can scale your online income.ConclusionIt is possible to start making money online in a relatively short time period. However, how short that period will be and how much money you’ll be making will strongly depend on your background knowledge, your financial situation, and last but not least, the time you have available to learn and develop your online business.
What Precisely Is Internet Marketing?
This article is aimed primarily at anyone thinking of starting a business in internet marketing. Any new venture in any aspect of human life will have its excitements and its challenges. Internet Marketing is no different It is very important to know the key principles before becoming involved or your internet marketing business could be shot down in flames before you even begin.Many people new to internet marketing waste a great deal of time and effort because they simply have not taken the time to research exactly what is involved. Doing business on the internet has a well-rehearsed and well-documented process. This process needs to be fully understood before launching into the unknown. You must look before you leap and really study how to start an online marketing business before you make a commitment of either time or money.The fairly obvious and literal response to that headline question is that it is marketing products or services using the internet rather than traditional business methods. Like any other marketing, selling online involves advertising, promotion and sales. The nature of the business will mean that most newcomers will need to learn new techniques. These techniques may be simply the basics of marketing or they may be more specifically related to the use of the internet. Both the words of the title, internet marketing, have to be understood and applied correctly to achieve success. It is probably true to say that the ‘marketing’ part is the more important as this is what actually generates the income.Internet marketing will involve the marketer in doing lots of research in a way that traditional marketing doesn’t. We must know our marketplace; know our consumers and know how to communicate with them. Because we rarely meet our customers face to face we need to market in a slightly different way. Words are a vital part of our approach. The writing of excellent sales letters and other promotional copy is at the heart of what marketers do because it is through words that we communicate with our potential customers.Internet marketing is primarily based on the sale of information products. These can be DVDs, CDs, printed reports or digital products which can be downloaded directly from a website. (This form of business is sometimes referred to as ‘digital marketing’) So, to answer that opening question, “what precisely is internet marketing”, it is the process of finding a market, sourcing a product and promoting that product to your chosen market online.One other facet of the business which attracts many people is that it is a very low-cost business with enormous profit margins. It will cost £1 – £2 to produce a single DVD which can be sold for $67, $167 even $967, because what the customer is buying is the information on that disk and not the disk itself. The start-up costs of the business are a fraction of traditional marketing start-up costs. Products can be sourced for a few pounds, creating and hosting a website will cost peanuts.The one item where some financial investment is required is in promoting your product. Even that can be done using free techniques if you choose to go down that particular route. This is especially helpful for those starting a business with very little disposable income. It is easy to work within your means. If you have little to invest but time you can begin slowly and build up as the income starts to increase.So, to summarise, – “What Precisely is Internet Marketing?” – it is a bringing together of both marketing techniques and internet technology. The skills required to achieve this are:1. An understanding of how the internet works and how to use it2. The ability to write sales material, etc.3. The patience and perseverance to do the necessary researchI hope this short internet marketing guide has been of help. If you are thinking of setting up your own home business, then I wish you all the luck in the world.
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How Social Media Allies and Upsides Your SEO Efforts?
SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.
And, quite reasonably, they are the two most decisive factors in the online marketing sphere.
But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.
Do we intend to say that social media directly encourages your Search engine rankings?
The simple answer could be NO!
You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.
Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.
Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.
The Relationship Between Social Metrics & SEO
Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.
But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.
This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.
Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.
Nevertheless, is there an Indirect way that social media influences search engine rankings?
And, this was embellished in the Cutt’s video itself.
He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.
Benefits of Social Media for Business
A Linkable Opportunity
As most social media consists of links to other websites, site owners and content creators can use it to promote their content.
You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.
Here’s how this happens-
As you use social media, there might have been countless times that some articles impacted you.
The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.
Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.
You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions
Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.
These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.
Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.
So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.
This is called the power of positive mentions.
Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.
You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.
Social Media For Searches
You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.
As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.
You will find similar responses to Pinterest and Instagram.
Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.
In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.
Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.
Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.
Changing The Idea Of SEO
We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.
Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.
You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.
Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.